As a Small Business person you never know when an opportunity arises. I know we do not want to come off as obnoxious also talking about your business but you never know who can over hear a conversation or one of your friends or associates business connections.
This past week I learned that one of the parents of a child on my son’s soccer team was an HR Director at a small local company. She had been researching HR Technology as they were ready for an HRIS system. Luckily for me the opportunity is still available for me to pursue. The lesson learned is that no matter what you do for a living, especially when you work for yourself, make sure that people know what you do. Keep your social media up to date and even on your personal sites make sure your business is listed. Branding yourself along with your business is critical.
A casual conversation about work has lead to potential business for vendor selection for HRIS technology, payroll and job site hosting. Sometimes it is about what you talk about and not always who you know. Who knew, obviously not me.